Research Problem of Coca-Cola Case Study Example | Topics and Well Written Essays - 1000 words - 1

Research Problem of Coca-Cola - Case Study Example Therefore, this called for a change of strategies by Coca-Cola and their option was to introduce a new product that offered the same feature like their competitors. In this case, they had to conduct a research in order to introduce a new product to market. Â  After the investigation, they identified that Pepsi was offering a product that had a sweeter taste and this contributed to a growth in the preference resulting in increased market share. Coca-Cola commenced a research project, whereby they spent two years and $4million prior to settling on a new formula. They conducted 200, 000 taste test on the final formula and a blind test, whose results were sixty percent of the consumers choosing the new formula over the old one. In fact, fifty-two percent of the customers choose it over Pepsi, and this was an indication that new coke would assist in dealing with the problem of losing the market share to Pepsi. Â  There was a narrow definition of the research problem by Coca-Cola, given that the research emphasized on the taste only and ignored the feelings of the customers in relation to replacing the old Coke with a New Coke. Therefore, Coca-Cola Company should have investigated on other intangibles such as the band name, history, packaging, cultural heritage, and reputation. In fact, they forgot that the symbolic meaning of coke was more important to the consumers than the taste. Moreover, Coca-Cola should have focused on the conducting a marketing research considering these emotions. Furthermore, there was a poor judgment during interpretation of research planning strategies by the managers. Â  

Partnerships Essay Example | Topics and Well Written Essays - 250 words

Partnerships - Essay Example opriate information may indicate that it is better for the organization to adapt ways that would eliminate any existing limitations instead of remaining independent. This brings the idea of partnership. In addition, an organization can empower its employees through sharing information with them. This would help the employees in making the most appropriate decisions concerning partnerships since they have adequate information beforehand. Moreover, empowerment through creation of clear goals as well as objectives would aid in empowering the employees to make goal-oriented decisions. For instance, the employees might suggest establishment of partnerships as the main way of realizing specific goals as they are well informed on the goals of the organization. Furthermore, creating an environment that encourages making mistakes through taking risks would also be helpful in establishment of partnerships. This would encourage the employees to try new things with the customers and encourage ot hers to do the same. However, berating an individual for trying something would keep others from doing the same and hamper creativity and development in the organization. From an experience perspective, my employer does not punish or even yell at us, the employees, for having introduced a customer to a new idea and asking them to try it. Instead, my employer encourages us to continue trying new things and rewards those successful in developing new ideas. This has extended to the point that risk taking is a competitive advantage that our organization uses to compete in the